Best Estate Agent Letters to Win Instructions (2025)

In an age of instant messaging and endless emails, the simple estate agent letter still works. In fact, it often works better than anything else. A physical letter stands out — it feels more personal, more direct, and more trusted than a banner ad or a cold call.

But not just any letter will do. The best estate agent letters are:

• Clear and professional
• Tailored to the recipient
• Backed by a clear reason for writing
• Finished with a compelling call to action

When to Use a Letter

Here are some of the most effective times to send a letter as an agent:

• After a sale has been agreed — to nearby homeowners
• When you have a specific buyer looking in the area
• When a property sits unsold and needs a price refresh
• As part of a consistent canvassing strategy

What Makes a Good Estate Agent Letter?

A good letter speaks to the reader like a real person. It avoids cliches, focuses on timing and relevance, and makes the next step easy. A well-written canvass or follow-up letter should build trust — not pressure.

Templates That Work

At Modern Agents, we’ve created a full range of pre-written letters that are proven to work. They’re used by hundreds of agents across the UK — and cover everything from general canvassing to specific buyer outreach.

You can browse our full collection here: View Estate Agent Letter Templates