Offering instant online valuations is no longer optional — it’s expected. These tools let you generate seller leads passively while integrating with your CRM and marketing stack. Here are the most useful platforms in 2025.
A lead-gen staple. Drop the widget on your homepage and let it funnel enquiries straight into your inbox or CRM.
Why it works: Set-and-forget widget. Syncs with most CRMs and lets agents brand the experience.
Powered by Zoopla data, Hometrack provides a robust automated valuation model — ideal for refining pricing strategy or powering your instant valuation tool.
Why it works: Trusted by banks and portals — this is data-rich and respected.
White-label or build your own with form builders like Jotform or LeadFormly. Capture postcodes and property details and follow up with a manual or hybrid valuation.
Why it works: Full control over brand and follow-up workflow. A lower-cost alternative with more flexibility.
| Tool | Best For | Lens to Start |
|---|---|---|
| Canon EOS R50 | Passive lead gen | Website widget |
| Sony ZV‑E10 | Data accuracy | AVM model |
| Nikon Z30 | DIY branding | Custom form |
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